SWOT analysis example

SWOT analysis is conducted to evaluate strengths, weaknesses, opportunities, and threats involved in a program, individu, organization, etc. Here I'll give you an example of SWOT analysis related to design a program. The name of the program in this sample is english for children which will be conducted in an certain area area (for example X area).

SWOT analysis involves identifying the internal and external factors that are favorable and unfavorable to achieve the objective of the program. SWOT analysis can be obtained by doing observation and interview. The information from observation and interview can help the program designer to make SWOT analysis. Based on the result of observation and interview, here is the SWOT analysis of English Program for children in X area:

Strengths:

a.The program designer has enough materials about games, songs, and activities for teaching English for children.
b.There are many children in X area. The children are active and they like playing. This will ease the program designer to design interesting and fun activities of English program.
c.The program is free. Since the parents will not be charged the fee, they will allow their children to join the program. The program designer will not get any difficulties about parents’ permission.


Weaknesses:

a.The program designer has not found the appropriate location to hold the program. The program designer needs a large place or area to hold the program. However, there is no large public place or room that can be used to hold the program.
b.The program designer has a limited budget. The program designer needs some facilities to conduct the Fun English Program, for example paper, marker, etc. Since the program is free, the program designer has difficulties in arranging the financial aspect.
c.The program designer doesn’t have any detailed plan yet. In addition, the place has not been decided. Thus, the program designer faces difficulties in creating the appropriate activities.


Opportunities
a.There is no other English course/program in X area. Most of children in that area do not take any English course before. This program will be something new for them and they will be more interesting to join the program.
b.There is good supports from parents. The parents agree and will support the program by giving permission to hold the program.


Threats
a.There will be another program for children that will be held in the afternoon in X area. The schedule may disturb the English program.
b.There are many interesting tv programs in the afternoon. Most channel on tv have program for children, especially cartoon, such as sponge bob, avatar, etc. Children like to watch that program every afternoon. This may become other obstacle for the program designer since the English program will be held in the afternoon.


The result of SWOT analysis will help the program designer to decide whether the program is feasible to hold or not. Based on the result, the strengths and opportunities are more than the weaknesses and threats. Moreover, the weaknesses and threats can be minimized in many ways. So, it can be concluded that English Program for Children in X area is feasible to design and conduct.